Membership 101: Lead Generation
Where does the membership relationship start? It begins with lead generation. People who might want to become members of your association have to find out that you exist. Lead generation is first contact (and please…
Search Results for: membership 101
Membership 101: Recruitment versus Retention versus Renewal
Three great tastes that taste great together. Recruitment, retention, and renewal are related, but they aren’t the same thing. Recruitment is what you do to get people in the door of your association in the first…
Membership 101: MVP
Not Most Valuable Player, Member Value Proposition It may seem obvious to say this, but people have to choose to join your association. What are their other options? Join a competitor non-profit Join a competitor…
Launching: Membership 101 Series
I’ve had several clients hire me recently to do webinars/presentations on basic concepts in membership. It occurred to me that other people might want this information, too. So I’m launching a series of blog posts…
Partnership v. Membership: Prospecting Dos and Don’ts
In Lewis’s last post in our ongoing series, he shared some great advice on prospecting for corporate partners. Lewis highlighted DO items, such as: Weed out “dead ends” Understand your potential partners’ business challenges and…
Membership Q&A: Why Won’t They Join?
Why aren’t our prospects joining our association? They don’t see value in joining. Let’s unpack that a little bit. The reason they don’t see value in joining may be because they don’t see it YET,…
Announcing: Membership Q&A
You’ve got questions – I (may) have answers! Now that the Membership 101 Series has concluded, it occurred to me that folks might have some more questions about membership I didn’t think to address. I…
Top Ten
All in one post/place! 10. Five Tips for Success with Ad Hoc Volunteers Original Post (2014) Updated Post (2022) 9. Why Is Membership the Only Relationship? Original Post (2013) Updated Post (2022) 8. Membership 101:…
Revisiting the Top Ten
I first started blogging about association management nearly 15 years ago (RIP Thanks For Playing). When I launched Spark (TEN years ago this year!), I ported all my old blog posts over and just kept…
Archive
Presentations – 2024 The Time Is Now: Associations and Climate Change, Radio Free 501c podcast, January 2024 – view the free recording Membership Mastery: Building a Strong National-Chapter Partnership, Mariner Management / billhighway CEX…