Launching: Membership 101 Series

I’ve had several clients hire me recently to do webinars/presentations on basic concepts in membership. It occurred to me that other people might want this information, too. So I’m launching a series of blog posts designed to introduce readers to – or remind them of – key concepts in membership recruitment, engagement, retention, and renewal.

Over the coming weeks and months, I’ll address items like:

  • MVP – what is is and why does it matter?
  • Recruitment v retention v renewal – how do they relate to each other?
  • Lead generation – where do you find people?
  • Ladders of engagement – how to you draw them in?
  • Using data – when is the right time to ask people to join?
  • Learning why people joined – why does that matter?
  • Welcome series – what is it, and why is it important?
  • What is engagement (it may not be what you think)
  • Personalization – why does it matter, and how do you do it?
  • Role of volunteerism – how can good volunteer experiences boost retention?
  • Effective renewal cycles – what do they look like and how do they work?
  • Exit surveying – why should you do it?

Suggestions for other topics I’ve missed? Leave them in the comments.


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