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Check out my FREE whitepapers on the hottest topics in association management - culture change, Anthropocene climate disruption, research methods, digital transformation, member engagement, lean startup methodology, and more.

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Articles

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Recent Blog Posts

Is Your MVP “Very Compelling”?

I was recently on a roundtable call focused on association member value propositions. The facilitator shared a stat from the 2025 edition of Marketing General’s annual Membership Marketing Benchmarking Report: “This year’s data reveal that…

CAFA America Launch Webinar Recording

Did you miss the CAFA America launch event this past Wednesday, February 25? No worries – you can catch the recording! The event featured an introduction to Climate Action For Associations, a bit of history…

Lean at 10: The Podcast, Part 6

Jamie Notter and I recently sat down with Colby Horton and Frank Humada for the Engaging in the Next Podcast to explore the origins of Lean Startup, popularized by Eric Ries, and unpack common misconceptions…

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