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Whitepapers

Check out my FREE whitepapers on the hottest topics in association management - culture change, Anthropocene climate disruption, research methods, digital transformation, member engagement, lean startup methodology, and more.

Speaking

Catch me at an upcoming association industry event - or hire me to speak at your event.

Articles

I write for other people, too. See what topics are resonating with audiences across the association community.

Recent Blog Posts

From Member Maze to Curated Experience

I recently joined Higher Logic’s Member Engagement Show podcast, hosted by Kelly Whelan, to discuss how associations can use AI, in a bounded and intentional way, to move from offering a maze of resources to…

Ch-Ch-Ch-Changes

I have some news: After nearly 14 years of running Spark, I’m moving on to my next adventure. I’m pleased to share that, as of Monday, July 6, I’ll be joining the team at Higher…

Making Non-Dues Revenue Work For You

I recently participated in a virtual roundtable on non-dues revenue. A few things that WEREN’T working: Launching a product based on the HIPO (highest influence person’s opinion, aka “the board thinks this is a great…

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