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Check out my FREE whitepapers on the hottest topics in association management - culture change, Anthropocene climate disruption, research methods, digital transformation, member engagement, lean startup methodology, and more.

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Articles

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Recent Blog Posts

The Hidden Science of Renewals

I recently had the opportunity to contribute to The Hidden Science Behind Membership Renewals: Insights from Industry Experts, an ebook compiled by Jay Daughtry for Protech. Jay and I talked about: Why it’s often more…

Associations, Communities of Practice, and AI

A question has been popping up in the association community with increasing frequency: “Is AI going to kill our online community?” This is a scary proposition, because whether it’s an owned platform like Higher Logic…

Is Your MVP “Very Compelling”?

I was recently on a roundtable call focused on association member value propositions. The facilitator shared a stat from the 2025 edition of Marketing General’s annual Membership Marketing Benchmarking Report: “This year’s data reveal that…

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