By Sabri Tuzcu

How can Spark help you?

Would you like to:

  • Increase membership?
  • Improve your retention rate?
  • Create a new membership category?
  • Learn how to innovate using lean startup methodology?
  • Launch a new program?
  • Figure out how to price a new product?
  • Find out what your audiences think about you?
  • Improve sales of an existing service?
  • Increase your conference attendance?
  • Raise more revenue from corporate supporters?
  • Create a campaign to increase participation in your educational offerings?
  • Make your marketing materials more effective?
  • Produce a whitepaper that wows your Board and senior staff?
  • Coach your staff to produce results more effectively and efficiently?
  • Train your chapter leaders to be recruiting rockstars?
  • Make sure it all gets done on time and on budget?

Spark can help you with:

  • Membership strategy
  • Non-dues revenue programs
  • Learning and using lean startup methodology to innovate
  • Dues structure
  • Membership benefits analysis
  • Recruitment and retention campaigns
  • Membership audits
  • Marketing analysis and strategy
  • Marketing campaigns
  • Marketing audits
  • Affiliate strategy
  • Primary and secondary research
  • Departmental analysis
  • Organizational benchmarking

Spark also provides:

A typical engagement includes any/all of:

  • Strategy consulting
  • Primary and secondary research
  • Data analysis
  • Staff, volunteer leader, member and prospect interviews and focus groups
  • Campaign planning and execution
  • Development of methodologies
  • Financial modeling
  • Recommendations reporting
  • Board and staff presentations
  • Staff coaching and training
  • Workshops
  • Research-based writing
  • Copy writing and editing
  • Implementation support