Blog
Making Non-Dues Revenue Work For You
I recently participated in a virtual roundtable on non-dues revenue. A few things that WEREN’T working: Launching a product based on the HIPO (highest influence person’s opinion, aka “the board thinks this is a great…
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Benchmark YOUR Association’s Climate Impact in FIVE Minutes
Climate Action for Associations (CAFA) has JUST launched the first global, live benchmarking sustainability survey for membership organizations. The CAFATracker shows what associations are doing in comparison to others surveyed and provides a real-time barometer of where the association sector…
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The Hidden Science of Renewals
I recently had the opportunity to contribute to The Hidden Science Behind Membership Renewals: Insights from Industry Experts, an ebook compiled by Jay Daughtry for Protech. Jay and I talked about: Why it’s often more…
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Associations, Communities of Practice, and AI
A question has been popping up in the association community with increasing frequency: “Is AI going to kill our online community?” This is a scary proposition, because whether it’s an owned platform like Higher Logic…
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Is Your MVP “Very Compelling”?
I was recently on a roundtable call focused on association member value propositions. The facilitator shared a stat from the 2025 edition of Marketing General’s annual Membership Marketing Benchmarking Report: “This year’s data reveal that…
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CAFA America Launch Webinar Recording
Did you miss the CAFA America launch event this past Wednesday, February 25? No worries – you can catch the recording! The event featured an introduction to Climate Action For Associations, a bit of history…
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Lean at 10: The Podcast, Part 6
Jamie Notter and I recently sat down with Colby Horton and Frank Humada for the Engaging in the Next Podcast to explore the origins of Lean Startup, popularized by Eric Ries, and unpack common misconceptions…
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Lean at 10: The Podcast, Part 5
“If your experiments all succeed, you’re doing them wrong.” Jamie Notter My Lean at 10: Culture Eats Methodology for Lunch co-author Jamie Notter and I recently had the opportunity to join Celisa Steele on the Leading…
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AC3 Merges with CAFA
I’m excited to share that I’ve stepped into a new volunteer role as US Co-Lead (with the fabulous Maddie Grant) for Climate Action For Associations. CAFA America will subsume our existing climate change project, the…
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Lean at 10: The Podcast, Part 4
Jamie Notter, Chrissy Bagby, and I recently had the opportunity to have a candid conversation about what it really takes to innovate with the Association Insights Podcast host Colleen Gallagher. Based on our recent whitepaper, Lean…
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