Elizabeth conducted surveys, analyzed past data/surveys, analyzed internal data from our AMS, interviewed members, met with our team, etc, and eventually she had several recommended options for us to consider bringing to the board. Clarity is my only way to make a decision, and I felt like we had very solid clarity to make a final call, which we did, and have had zero pushback or negative feedback on our newly implemented dues structure as of a few months ago. Certainly key to this was how we communicated transparently to everyone, and then to each individual membership level with renewals, and Elizabeth worked with our team on that as well. Would highly recommend.
Vernon Horn says:
Some years ago at a Staff/Council retreat, I learned that what we sell is “complex thinking.” I love that, but, I'll admit, it's a hard sell.
Elizabeth Weaver Engel, CAE says:
Good answer!
Andrew says:
Remember Gitomer's motto.
People don't like to be sold, but they love to buy.