The Problem: Information Overload

From my new whitepaper, Attention Doesn’t Scale: The Role of Content Curation in Membership Associations:

The concept of information overload was originated by futurist Alvin Toffler in his 1970 book Future Shock as part of his depiction of a world in which the rate of change would accelerate to the point that governments, society, and individuals would be unable to keep up – would, in fact, be “future shocked.”

The new wrinkle is that, while it was always possible for any given individual to publish to the web (assuming, in the early days, she could find a hosting service and learn to write HTML code), technology now makes it simple for anyone and everyone to publish rich multimedia content from virtually anywhere at virtually any time. Hence the zettabyte problem mentioned above, which is estimated to cost the US economy as much as 25% of the average knowledge worker’s day to lost productivity, which adds up to a $900 billion drain on the economy.

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