Attention Doesn’t Scale

A few weeks ago, I had the opportunity to present on the topic Attention Doesn’t Scale: The Role of Content Curation in Membership Associations for the Indiana Society of Association Executives. As a component of that presentation, and with Jeff De Cagna‘s advice and assistance, I wrote a white paper on the same topic.

This week, I’m going to be blogging about what’s in the white paper.

My basic premise was:

  1. Information overload, while not a new problem, has gotten so much more severe in the last few decades as to turn a difference in quantity into a difference in kind.
  2. Membership associations are making this problem worse for our members.
  3. But we don’t have to. Switching from an information creation mindset to an information curation mindset is one potential way out of our dilemma.

I’ll be writing¬† more about each of these points in turn this week, but in the meantime, please pick up a free copy of the white paper at http://bit.ly/WVpP4a.