Jamie Notter and I recently sat down with Colby Horton and Frank Humada for the Engaging in the Next Podcast to explore the origins of Lean Startup, popularized by Eric Ries, and unpack common misconceptions that often lead associations to dismiss the approach too quickly.
We discussed the importance of design thinking driven empathy as an essential foundation for innovation, and focused on how learning, experimentation, and iteration—rather than perfection—drive meaningful progress. We shared how associations can test ideas, learn faster, and create value without requiring every experiment to deliver immediate financial returns. The episode examined cultural barriers that can slow innovation and offered practical, low-risk ways leaders can begin applying lean startup principles within their organizations.
We also touched on New Year’s resolutions, Jamie’s adventures in the kitchen, and my experiences as an amateur boxer.
Check out the episode at the Association Briefings website or wherever you get your podcasts.