Blog
Mastering Your Craft
This past fall, I had the opportunity to participate in a multi-day retreat with a bunch of smart people where we focused on the future of work. Talking about the future of work led us…
Read More →A Year in Photos
My resolution in 2012 was to do Photo365. I started a little before January 1, 2012 and took at least one photo nearly every day for the entire year. I know I did miss a…
Read More →Marketing Masterstrokes
Yesterday, Kristina Twigg (Water Environment Federation), Lauren Wolfe (Higher Logic), and I presented on marketing your private online community at the Higher Logic Users’ Group Super Forum. Kristina, Lauren, and I each shared our own…
Read More →Content Curation and Membership Associations
It’s the final day of whitepaper release week, which means it’s time to focus on what associations can do about the problem of information overload to better serve our members. From my new whitepaper, Attention…
Read More →The Solution: Content Curation
From my new whitepaper, Attention Doesn’t Scale: The Role of Content Curation in Membership Associations: Information overload is not only a factor of volume. It’s also heavily influenced by the fact that the large disparity…
Read More →The Problem: Information Overload
From my new whitepaper, Attention Doesn’t Scale: The Role of Content Curation in Membership Associations: The concept of information overload was originated by futurist Alvin Toffler in his 1970 book Future Shock as part of…
Read More →Attention Doesn’t Scale
A few weeks ago, I had the opportunity to present on the topic Attention Doesn’t Scale: The Role of Content Curation in Membership Associations for the Indiana Society of Association Executives. As a component of…
Read More →What Is Cost to Serve?
And why does it matter? Every membership organization faces this sooner or later, and the answer, while simple, is not easy. At its most basic level: Revenue per member – Expenses per member = Cost…
Read More →“That Sounds Risky…”
Back in June, Leslie White (Croydon Consulting) and I presented a session for ASAE’s Finance and Business Operations Conference (FHRBOC). It was a simulation on risk management. We had assumed, given that it was a…
Read More →Is It Ever OK to Fire a Member?
Of course you know I’m going to say “yes,” right? So the real question is: when? And how do you do it without creating a PR nightmare in a social world? (Here’s one tip: don’t…
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