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Membership 101: Recruitment versus Retention versus Renewal
Three great tastes that taste great together. Recruitment, retention, and renewal are related, but they aren’t the same thing. Recruitment is what you do to get people in the door of your association in the first…
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Membership 101: MVP
Not Most Valuable Player, Member Value Proposition It may seem obvious to say this, but people have to choose to join your association. What are their other options? Join a competitor non-profit Join a competitor…
Read More →Launching: Membership 101 Series
I’ve had several clients hire me recently to do webinars/presentations on basic concepts in membership. It occurred to me that other people might want this information, too. So I’m launching a series of blog posts…
Read More →Letter to ASAE – ASAE’s Response
ASAE has officially responded to those of us who expressed concern about the association industry response to the 2016 Presidential election. Thanks to John Graham and Scott Wiley for allowing me to publicly share their…
Read More →Associations and Trump’s Travel Ban
Airports and cities large and small erupted into chaos this weekend as Donald Trump’s executive order temporarily banning Muslims from Iraq, Syria, Sudan, Iran, Somalia, Libya and Yemen from entering the US took effect. People with…
Read More →Where are the YPs?
“How can I recruit young professional members if there are no young professionals entering our industry?” I’ve been thinking about this question a lot recently, not least of which because I have a client that…
Read More →What Really Worked in 2016?
Beth Brodovsky, who hosts the Driving Participation podcast (and if you haven’t checked it out yet, what are you waiting for?) recently asked a bunch of her former guests this insightful question for a year-end…
Read More →Further Election 2016 Association Industry Responses
ASAE has posted further clarification of their position on the incoming administration. While I am heartened to see ASAE specifically mention “…work[ing] with the new administration in a manner consistent with our commitment to diversity…
Read More →Association Industry Response to the Election
As you may have seen in Associations Now Online, ASAE recently signed onto a National Association of Manufacturers-organized letter of support to President-Elect Trump. While this has been common practice in previous presidential elections and…
Read More →Letter to John Graham and Scott Wiley
Monday, November 21, 2016 John Graham, President & CEO, ASAE Scott Wiley, Chairman, ASAE Dear John and Scott: This letter is a call for meaningful community-wide dialogue and action on behalf of a nation at risk….
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