In our research for The No BS Guide to Digital Transformation: How Intentional Culture Change Can Propel Associations Forward, Maddie Grant and I learned that, while associations definitely still have work to do on the technology front, it’s not technology that’s holding our industry back: it’s culture, and more specifically, culture change.
This is also why a lot of the copious digital transformation advice that exists don’t quite hit the mark for associations: for-profit culture is fundamentally different than association culture.
On one level, that’s because a member =/= a customer.
However, associations also struggle with awkward collaboration, reactive transparency, uneven discipline, and unclear priorities.
To learn more about all of these, and what your association can do to overcome them and use what makes member relationships special to accelerate your transformation efforts, download the full whitepaper at https://bit.ly/3y4O6dy, no divulging of information about yourself required.