The Time Is Now

Climate change and sustainability are increasingly in the news and showing up as a key topic for the association industry. Association execs are realizing that climate change is not just a moral imperative, it’s a business imperative.

To quote ASAE from their well-attended webinar on this topic back in May: “Either as part of Environmental, Social, and Governance (ESG) initiatives or looking at impact and legacy, associations are increasingly grappling with the role sustainability plays in supporting their work and advancing their missions.”

In The Time is Now: Association Resilience and Adaptation and the Anthropocene Climate Disruption, Shelly Alcorn and I provide a brief overview of data on climate change, address the psychological barriers to action humans face, and bring to bear the concepts of resilience (preparing to bounce back from challenges) and adaptation (learning how to live and work differently) on the specific effects the climate crisis will have on associations’ internal operations, member-facing programs, products and services, and on the professions and industries we exist to serve.

Our goal is to help associations better understand how this “wicked problem” is going to affect our industry and begin preparing to better respond to the challenges that will face us all in the coming years.

The whitepaper also includes:

  • Case studies with the American Association of Geographers, Stand.earth, and the Strata Community Association (our first international case study!).
  • A sidebar on climate change and US national security.
  • Stories of positive change to inspire you.
  • A series of thought questions for you to use to spark discussion with your team.
  • An extensive list of resources in case you want to dig deeper on any of the topics addressed.

I’ll be blogging about the whitepaper more in the coming days, highlighting some of our major findings, but in the meantime I invite you to download your free copy at https://bit.ly/48jfB4X – we don’t collect any data on you to get it, and you won’t end up on some mailing list you didn’t ask for. We just use the bit.ly as an easy mechanism to count the number of times it’s been downloaded.

However, Shelly and I realized that there’s potentially something much bigger here. We’re hoping to put together a true Community of Practice of associations who are ready to lead change. When you download your copy, you’ll have the option of taking a three question survey and sharing contact information if you’d like to be kept in the loop about that.

Get your copy at https://bit.ly/48jfB4X.

And don’t forget to check out some of the other FREE Spark collaborative whitepapers, too, on topics ranging from content curation to digital transformation, blockchain, DEI, lean startup, member-centric engagement, and more!