…but were afraid to ask.
Organizations of ALL types – for profit and tax exempt – have been talking about digital transformation for many years, and yet association efforts, both to digitize and to go digital, continue to lag.
Why is that?
In our new whitepaper, Maddie Grant, co-founder of PROPEL, and I posit that it’s all about culture. There’s a ton of great research and advice – Maddie and I review a good chunk of it in the monograph – but it’s missing our community because it misses what makes us unique:
associations have both unique advantages and particular challenges we face in trying to transform ourselves, assets and drawbacks that the extensive existing literature on the topic doesn’t really address. Associations have been struggling with digital transformation because the advice that exists on how to do it misses what makes our community special.
In The No BS Guide to Digital Transformation: How Intentional Culture Change Can Propel Associations Forward, Maddie and I analyze a decade of research that demonstrates that the key to lasting, responsive digital transformation is intentional and focused culture change. We delve deeply into how that impacts associations particularly and what association execs need to know and do to be successful in their DT initiatives.
The whitepaper also includes:
- An interview with Martin Mocker, co-author (with Dr. Jeanne Ross and Cynthia M. Beath) of Designed for Digital: How to Architect Your Business for Sustained Success.
- A summary of digital transformation maturity assessment tools, and a recommendation as to which we think you should use.
- A summary of PROPEL’s culture management maturity model.
- The definitive answer to the perpetual “Should we build an app?” dilemma. (Well, OK, *we* think it’s the definitive answer.)
- Case studies with the Construction Specifications Institute, the Healthcare Financial Management Association, the Independent Community Bankers of America, and the School Nutrition Association.
- A series of thought questions for you to use to spark discussion with your team.
- An extensive list of resources in case you want to dig deeper on any of the topics addressed.
I’ll be blogging about the whitepaper in the coming days, highlighting some of our major findings, but in the meantime I invite you to download your free copy at https://bit.ly/3y4O6dy – we don’t collect any data on you to get it, and you won’t end up on some mailing list you didn’t ask for. We just use the bit.ly as an easy mechanism to count the number of times it’s been downloaded.
And don’t forget to check out some of the other FREE Spark collaborative whitepapers, too:
- Cut Through the Clutter: Content Curation, Associations’ Secret Weapon Against InformationOverload (PDF), co-authored with Hilary Marsh, Content Company, May 2020
- Blockchain for Associations: Separating the Hype from the Promise (PDF), co-authored with Shelly Alcorn, CAE, Ubiquity University, April 2019
- Steal This Idea! Innovations in Cause-Oriented Fundraising for Associations (PDF), co-authored with Sohini Baliga, December 2017
- Include Is a Verb: Moving from Talk to Action on Diversity and Inclusion (PDF), co-authored with Sherry Marts, PhD, S*Marts Consulting, May 2017
- The Association Role in the New Education Paradigm (PDF), co-authored with Shelly Alcorn, CAE, Alcorn Associates Management Consulting, August 2016
- Innovate the Lean Way: Applying Lean Startup Methodology in the Association Environment (PDF), co-authored with Guillermo Ortiz de Zarate, Director of Information Systems, National Council of Architectural Registration Boards, October 2015
- Leading Engagement from the Outside-In: Become an Indispensable Partner in Your Members’ Success (PDF), co-authored with Anna Caraveli, PhD, The Demand Networks, May 2015