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Twitter Story: Broadcast
Although social media can facilitate conversations and relationships, it can also be used pretty effectively as a broadcast mechanism, Twitter included. One of the truisms of association management is that our members don’t pay attention,…
Read More →Twitter Story: Member Engagement
We all know that the Holy Grail of Associations is member engagement. Engaged members care, participate, evangelize, volunteer, and, most importantly, renew. There are LOTS of ways you can engage your members, and you should…
Read More →Twitter Story: Chat
Is your association using chat at all to reach out to members? NACHRI used chat, as embedded in Adobe Connect, rather successfully this past summer to host a discussion with a panel of experts on…
Read More →Twitter Story: Conferences
I am definitely not the first person – and I’m sure I won’t be the last – to have my Twitter epiphany at a conference. Mine came at Great Ideas 2009. I seem to have…
Read More →Twitter Story: Advocacy
One answer to the “why” of Twitter: advocacy campaigns. This past spring, a little issue popped up. You may even have heard something about it. “Health care reform” ring any bells? Sure, we all knew…
Read More →Forget the “How” – Worry about the “Why”
Leslie White and I did a two hour (well, actually 1:15 after you took out the breaks and the fact that the predecessor session went long) session on Twitter at ASAE’s social media workshop last…
Read More →Paradox of Choice
I recently had the opportunity to hear Barry Schwartz speak. He’s a professor at Swarthmore who is most well known for his work on the Paradox of Choice. So what’s the deal with the Paradox…
Read More →Great quote for a rainy Tuesday
“Don’t let your imagination and enthusiasm be dampened by organizational politics or institutional caution.” This is from a white paper on guerrilla social media strategy by Colin McKay (shout out to Mads for the link),…
Read More →“I don’t care about your personal brand.”
I’ve been sitting on this quote from Aaron Brazell (@technosailor) since BlogPotomac back in June. A few thoughts about branding: NACHRI is currently going through a major branding initiative – consultants, fonts, colors, phrases, brand…
Read More →The Wisdom of Engineers, Part 2
Remember how I told you that I’m surrounded by engineers in my family? Well, engineers, aside from knowing lots of good jokes about themselves, frequently come up with a lot of wisdom. One of my…
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