Blog
Process Killed the Association Star
Jamie Notter recently recapped his notes from the MIX Mashup, an invitation-only conference on the future of work, or, to quote their website: “What will it take to make our organizations highly adaptable, endlessly inventive,…
Read More →Be a Super Genuis
Another belated book review – or, to be more precise, a timely review of a book it took me way too long to read. I just finished Andy Sernovitz’s Word of Mouth Marketing: How Smart…
Read More →Why Are We Still Doing Annual Performance Reviews?
Ah the dread performance review. You know the drill. You fill out some far too lengthy form where you’re trying to be “balanced” (whether you’re evaluating yourself to meet with your boss or evaluating your…
Read More →We Are STILL Doing It That Way
Or, to quote Marshall Goldsmith: “What Got You Here Won’t Get You There.” I’ve been thinking a lot about the long-term prospects of associations recently. Will we survive the changes – technologically driven, generationally driven,…
Read More →Sections Instead of Breakouts
A few ASAE calls for proposals have hit recently, and it’s gotten me thinking about conference sessions. On the one hand, associations want to recognize the expertise and knowledge our members hold and give them…
Read More →Book Review: The Back of the Napkin
Yes, I know this book was published in 2008, and it’s been sitting on my “to read” pile almost that long. Fortunately, the Association Chat book club got me to bump it to the top…
Read More →The Mom Test
You’re putting together a marketing campaign. You have clarity on your audience and goals. You can clearly describe who you’re trying to reach, what outcomes you seek, and how you’re planning to measure success. You…
Read More →It’s Our Fault
Overheard the other day: “You don’t want to have a debate in front of your CEO.” Are we sure about that? We all complain that our CEOs are out of touch. Don’t lie, you do…
Read More →Forget the Box! There is no Box!
How often do you hear the phrase: “think outside the box”? I’m guessing the answer is: “way too damn much!” When did we decide that ideas are supposed to live in boxes? (Well, OK, we…
Read More →But What Do You Want Me To DO?
This may be the most important question you need to ask yourself when launching a marketing campaign. If you aren’t clear about the answer to “what do you want me to DO?” your campaign’s not…
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