Blog
It’s Our Fault
Overheard the other day: “You don’t want to have a debate in front of your CEO.” Are we sure about that? We all complain that our CEOs are out of touch. Don’t lie, you do…
Read More →Forget the Box! There is no Box!
How often do you hear the phrase: “think outside the box”? I’m guessing the answer is: “way too damn much!” When did we decide that ideas are supposed to live in boxes? (Well, OK, we…
Read More →But What Do You Want Me To DO?
This may be the most important question you need to ask yourself when launching a marketing campaign. If you aren’t clear about the answer to “what do you want me to DO?” your campaign’s not…
Read More →Clarity Is the Key
Thinking about putting together a marketing campaign? Not sure where to start? You have a lot of options: the 4 P’s, the 4 C’s, market analysis, competitive landscape analysis, pricing strategies, making a list of…
Read More →What Do You REALLY Want to Know?
Data, data everywhere – but what does it MEAN? We can measure a lot of stuff – opens and clicks and visits and time on page and community engagement scores and number of members and…
Read More →Who Are Your Allies?
Associations, particularly small associations, tend to suffer from a lack of resources, aka “that’s a great idea, but we don’t have any money for it.” Which can have a seriously negative consequences on impact and…
Read More →Looking into My Crystal Ball
I’ll be speaking for DMAW’s Bridge Conference in August. Leading up to the event, they’ll be devoting a feature in their July issue of AdVents to“Fall 2012 Predictions from the Experts To Jump Start Your…
Read More →The Eternal Butts in Seats Debate
What do you notice – and reward – in your staff? Time at desk? Effort? Results? As you’ll soon discover, I’m pretty clearly in one camp. Some places focus on hours. Were you there at…
Read More →You Say You Want a Revolution
There’s a bit of a fracas currently occurring around the selection of James Carville and Karl Rove as opening keynoters for the 2012 ASAE Annual Meeting. To me, it raises a much larger question: how…
Read More →Super Swap Recap
About two weeks ago, ASAE-GW held the latest Super Swap. This one had a slightly different format: in the morning, we had three short presentations, each of which included some structured activity/discussion time, followed by…
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