Forget the Box! There is no Box!

How often do you hear the phrase: “think outside the box”?

I’m guessing the answer is: “way too damn much!”

When did we decide that ideas are supposed to live in boxes?

(Well, OK, we can find the origin story, but that still doesn’t answer the question.)

Or that ideas could be divided into “box” (aka “safe”) ideas and “non-box” (aka “risky” or “wacky” or “dangerous”) ideas?

What if we forgot about the stupid box entirely? What if there was no box to confine or exclude our ideas? What if there were just ideas, available to be evaluated on their own merits, not their relationship to some cliched box?