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Content Curation and Membership Associations
It’s the final day of whitepaper release week, which means it’s time to focus on what associations can do about the problem of information overload to better serve our members. From my new whitepaper, Attention…
Read More →The Solution: Content Curation
From my new whitepaper, Attention Doesn’t Scale: The Role of Content Curation in Membership Associations: Information overload is not only a factor of volume. It’s also heavily influenced by the fact that the large disparity…
Read More →The Problem: Information Overload
From my new whitepaper, Attention Doesn’t Scale: The Role of Content Curation in Membership Associations: The concept of information overload was originated by futurist Alvin Toffler in his 1970 book Future Shock as part of…
Read More →Attention Doesn’t Scale
A few weeks ago, I had the opportunity to present on the topic Attention Doesn’t Scale: The Role of Content Curation in Membership Associations for the Indiana Society of Association Executives. As a component of…
Read More →What Is Cost to Serve?
And why does it matter? Every membership organization faces this sooner or later, and the answer, while simple, is not easy. At its most basic level: Revenue per member – Expenses per member = Cost…
Read More →“That Sounds Risky…”
Back in June, Leslie White (Croydon Consulting) and I presented a session for ASAE’s Finance and Business Operations Conference (FHRBOC). It was a simulation on risk management. We had assumed, given that it was a…
Read More →Is It Ever OK to Fire a Member?
Of course you know I’m going to say “yes,” right? So the real question is: when? And how do you do it without creating a PR nightmare in a social world? (Here’s one tip: don’t…
Read More →Membership Marketing on a Shoestring
I’m presenting on the topic above at the Events By Design Small Staff Association workshop today, and while it’s too late to join us, I thought I could share my best membership marketing tips for…
Read More →It’s Not About the Notices
Membership retention isn’t about renewal invoices: how many you send, when, in what format. Or at least, it isn’t ONLY about the invoices. When someone decides to join your association, she’s responding to a promise…
Read More →Down with Budgets!
And I’m not the only one who thinks so. Example one: a recent discussion on the ASAE Collaborate executive list about trying to balance the annual budget cycle with making room from innovation. Example two:…
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