Novelty for Novelty’s Sake

As associations, we have to be wary of “we have always done it that way.” And if you read this blog regularly, you know that I rail against unwillingness to change pretty frequently. I would count myself as strongly pro asking new questions, proposing new ideas, and coming up with new ways of doing things.


I think we also have to watch out for changing gears just for the sake of changing gears. Sometimes, we’re too quick to dump things that are working.

I’m not saying rest on your laurels, get stale, and never ask any questions about how you can improve. If something is working well, there’s almost always a way to make it work even better. We should always be looking for opportunities to expand, improve, tweak, test, and learn to see if we can get better results.

But we also need to be make sure we don’t throw out effective campaigns or programs or services just for the sake of novelty.