Tag: fusionSPAN

NP Tech Podcast: Cut Through the Clutter

Posted on | by Elizabeth Weaver Engel, CAE

A few weeks ago, Hilary Marsh and I had the opportunity to sit down (virtually, of course) with fusionSPAN’s Justin Burniske to talk all things content curation.

The conversation was based on Hilary’s and my recently released whitepaper, Cut Through the Clutter: Content Curation, Associations’ Secret Weapon Against Information Overload. We discussed topics such as:

  • Why now? Why focus on content curation now, when there are so many pressures on association resources?
  • What new opportunities does a virtual work environment present?
  • What are the differences between active content curation and advanced search?
  • Is effective curation push, pull, or both?
  • What impact does a member paywall have on content curation strategy?
  • What skills do staff members need to do content curation effectively?

You can get the full recording on your favorite podcast platform, or at the fusionSPAN website.

Blockchain and Associations Podcast

Posted on | by Elizabeth Weaver Engel, CAE

As part of our continuing effort to help association executives understand what blockchain is and how it’s going to affect us and our members, Shelly Alcorn and I recently recorded a podcast with Justin Burniske for fusionSPAN.

In it, we addressed questions like:

  • What *is* blockchain? Isn’t it just a database that doesn’t let you delete records?
  • What are some of the most common misperceptions you have heard about blockchain?
  • Blockchain has been around for a while – what was the catalyst that caused you to write about this now?
  • For most applications, it seems that a single centralized blockchain would be most efficient. Do you think that is the direction the technology will ultimately move?
  • When thinking about blockchain, there are different levels. On one part you have the actual blockchain, but then on top of that you have the interface to interact with the blockchain. How do you see that playing out in the long run? Won’t that present similar challenges of having a “middle person” in the process, or is that different somehow with blockchain?
  • While having transparency is important, there is also the question of privacy. How would you speak to skeptics who worry about the loss of privacy with these public blockchains?
  • If people want to learn more, what next steps would you recommend?

Want to learn more?

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Growth Strategies from Top Fundraisers

Posted on | by Elizabeth Weaver Engel, CAE

My Steal This Idea! Innovations in Cause-Oriented Fundraising for Associations co-author Sohini Baliga and I recently had the opportunity to talk with some smart people about the information in the whitepaper.

Special for those of you who prefer to learn from methods OTHER than reading: Two are videos; one is a podcast. We embrace all types of learners around here!

Video one: Association Chatwith KiKi L’Italien:

Podcast: fusionSpan podcast with Justin Burniske:

Video Two: Wild ApricotExpert Webinar Series:

Check them out to learn how fundraisers:

  1. Build relationships that are equitable (but not necessarily equal) and personal
  2. Create and run effective, compelling campaigns
  3. Attract and engage young professionals (aka Millennials and even GenZ)