NP Tech Podcast: Cut Through the Clutter

A few weeks ago, Hilary Marsh and I had the opportunity to sit down (virtually, of course) with fusionSPAN’s Justin Burniske to talk all things content curation.

The conversation was based on Hilary’s and my recently released whitepaper, Cut Through the Clutter: Content Curation, Associations’ Secret Weapon Against Information Overload. We discussed topics such as:

  • Why now? Why focus on content curation now, when there are so many pressures on association resources?
  • What new opportunities does a virtual work environment present?
  • What are the differences between active content curation and advanced search?
  • Is effective curation push, pull, or both?
  • What impact does a member paywall have on content curation strategy?
  • What skills do staff members need to do content curation effectively?

You can get the full recording on your favorite podcast platform, or at the fusionSPAN website.

Growth Strategies from Top Fundraisers

My Steal This Idea! Innovations in Cause-Oriented Fundraising for Associations co-author Sohini Baliga and I recently had the opportunity to talk with some smart people about the information in the whitepaper.

Special for those of you who prefer to learn from methods OTHER than reading: Two are videos; one is a podcast. We embrace all types of learners around here!

Video one: Association Chatwith KiKi L’Italien:

Podcast: fusionSpan podcast with Justin Burniske:

Video Two: Wild ApricotExpert Webinar Series:

Check them out to learn how fundraisers:

  1. Build relationships that are equitable (but not necessarily equal) and personal
  2. Create and run effective, compelling campaigns
  3. Attract and engage young professionals (aka Millennials and even GenZ)