In other words, to use testimonials.
ASAE’s June 2010 Communications Section newsletter listed 7 key questions to ask to generate compelling testimonials:
- Why did you choose to participate with <your program>?
- What are your 3 favorite things about your participation and why?
- What’s the most valuable aspect of your participation and why?
- Please tell us about any specific success you’ve experienced because of your participation.
- How has your participation benefited your organization?
- Is there anything we could do to improve your experience?
- May we use your comments, with attribution? [VERY IMPORTANT]
So where do you find people who might be willing to answer these questions?
- Your feedback forms, like post-conference and post-webinar evaluation forms. Make sure you have at least one open-ended question with a comment box (rather than all Likert scales), as people will often leave comments you can use almost verbatim once you have permission.
- Your unsolicited praise. Did somebody say something nice about your programs, services, or customer service, either verbally or in writing? Ask them if you can use it.
- Your loyal fans – and you probably already know who they are. When you’re looking to generate fresh testimonials, they should be the first people you ask.
Image credit: Turf Diagnostics