I’m excited to share the launch of the sixth whitepaper in the ongoing Spark whitepaper series, Leading Engagement from the Outside-In: Become an Indispensable Partner in Your Members’ Success.
Co-authored with Anna Caraveli (The Demand Networks), the whitepaper tackles the question: if engagement is so critical to associations (and we would argue that it is), why aren’t we doing a better job of it?
Of course, associations have always been “about” engagement, and in the past several years, we’ve had a renewed focus on engaging our members and other audiences. The thing is, most of us aren’t really doing it well. Could that be because we’ve been thinking about engagement all wrong, focusing on what we want members to do and how we define value? Leading Engagement from the Outside-In describes a radical shift in our understanding of engagement, one based on an approach that encourages us to view the world from our audiences’ perspective, focus on the outcomes they want to achieve, build authentic relationships, and harness the power of collaboration to co-create the value our organizations provide.
Speaking of, I’ll be blogging more about the whitepaper in the coming days, but in the meantime, pick up your free copy at http://bit.ly/1GPNUM6, no divulging of information about yourself required.
Don’t forget to check out the other FREE Spark whitepapers, too:
- Attention Doesn’t Scale: The Role of Content Curation in Membership Associations (with Jeff De Cagna, FRSA, FASAE), available at http://bit.ly/WVpP4a
- Member Relations: An Association-Centric Approach to Customer Relationship Management (with George Breeden, MBA, CAE and featuring Lehman Reports data), available at http://bit.ly/10s8UUb
- The Mission Driven Volunteer (co-authored with Peggy Hoffman, CAE), available at http://bit.ly/13Wwe1F
- Risk: The Missing Link Connecting Strategy to Implementation (co-authored with Jamie Notter and Leslie White), available at http://bit.ly/MJ5oo8
- Getting to the “Good Stuff”: Evidence-Based Decision Making for Associations (co-authored with Peter Houstle), available at http://bit.ly/1jwXcDX