Brainstorming has come under fire recently as being a crummy way of coming up with new ideas. Perhaps it’s because people are doing one or more of the following?
- Inviting as many people as possible – the more, the merrier! (Of course, that means most people won’t have a chance to speak, but too bad for them, right?)
- Only the Very Important People get to contribute ideas. (Everyone who’s not Very Important is just a spectator – after all, she’s not Very Important, so how could she have good ideas anyway?)
- Start picking at any idea that’s raised immediately. (We don’t want to waste time on things that are impractical, right?)
- Please think only inside the box. (See above about wasting time on wild ideas and REALLY BIG thinking.)
- We only want GOOD ideas. (And of course we can immediately identify them, so stop offering new ones.)
Sound terrible? It is.
But you *can* do brainstorming right – and effectively. These sources can show you how:
Image Credit: Langevin Learning Services