- The subject is the most important part of the email. Spend time writing a meaningful one that will ensure your recipient will open and read more.
- Stay away from wacky typefaces, odd or excessive use of bold and italics, and weird capitalization in an email. Not only do these formats shout “advertisement” they also make it difficult to read.
- For the highest response rates, send email on Tuesdays and Thursdays.
- Offer a link to something FREE if you want your email to be passed along. Something that’s free – and desirable – has a good chance of going viral.
- Focus the main point of interest on the copy that will appear in the preview pane of your email. Most people decide if an email is interesting by previewing it, without opening it.
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