For ONCE I was able to participate in #assnchat this week! KiKi was taking the week off, so Nikki Jeske (aka “Affiniscape“) hosted. Nikki did a great job, but I thought her closing question was particularly good:
And….there was silence. And this was in the midst of a hoppin’ #assnchat. Which I think was really informative. I don’t think we know the answer to that question. I think, if most of us association professionals were honest with ourselves, we’d admit that we’re so insulated from our members that we don’t know what they need. We know what WE THINK they need, but we don’t truly know what they think they need.
Of course, that begs the further question: how? How do you – how do I – ensure that meaningful member interaction between large numbers of our members and large percentages of our staff takes place on a regular basis? And how do we capture the knowledge that results?
I don’t know the answer to this – but I damn well am going to try to find out.