Digital Transformation: Where Do I Start?

This is what it really comes down to, right?

Learning about what digital transformation is (and isn’t), why it matters, what barriers are unique to associations, what advantages our industry has – that’s all interesting and useful.

But how do you actually accomplish digital transformation in your association?

Maddie Grant, my co-author for The No BS Guide to Digital Transformation: How Intentional Culture Change Can Propel Associations Forward, and I have you covered:

  1. Assess where you are now.
  2. Secure leadership support and a funding commitment.
  3. Identify strategic areas where digital tech could make a difference.
  4. Review your legacy systems and processes (make sure you’ve got the “digitizing” part covered, for Ross/Mocker fans).
  5. Recruit your team.
  6. Get comfortable with experimenting (for more on how to do this, see the earlier Spark collaborative whitepaper Innovate the Lean Way).
  7. Improve your culture management.

THEN AND ONLY THEN, chose your tech investments and make it happen.

For more on how to do all that – including case studies of associations that have (the Construction Specifications Institute, the Healthcare Financial Management Association, the Independent Community Bankers of America, and the School Nutrition Association) – download the full whitepaper at, no divulging of information about yourself required.