Associations Evolve: 2025 & Beyond

Associations Evolve 2025: Answers for Associations text over a grid of author headshots

The latest edition of Associations Evolve just dropped.

I’m honored to be included with 39 of my very smart association peers in this FREE annual publication, packed with advice designed to help associations worldwide get ready for what’s next in an environment of ever-accelerating change.

Inside, you’ll find:

  • Strategies for embracing AI without losing the human touch
  • Fresh takes on membership models that engage and inspire
  • Real stories of resilience and innovation from associations worldwide
  • Practical tools to help you adapt and thrive

Plus my piece, Innovate the Lean Way, introducing the key concepts in lean startup methodology and explaining why I think it’s an ideal approach for associations to take to evaluating new ideas for non-dues revenue programs, products, and services.

Whether you’re planning for the future, navigating technological shifts, or rethinking member engagement, this journal has been designed to spark ideas and provide practical guidance.

Download your copy at: https://bit.ly/AEJ2025.

The Circular Economy

Ellen MacArthur Foundation circular economy illustration

What is the circular economy? Why does it matter to associations?

Per the U.S. Environmental Protection Agency:

“A circular economy reduces material use, redesigns materials, products, and services to be less resource intensive, and recaptures ‘waste’ as a resource to manufacture new materials and products.”

This is in contrast to our more customary linear economy, “in which resources are mined, made into products, and then become waste.”

The Ellen MacArthur Foundation has created a useful graphic to illustrate how this works, which is the image for this post (to see a larger version, visit: https://www.ellenmacarthurfoundation.org/circular-economy-diagram​).

This graphic breaks all human activities down into two cycles: a biological cycle and a technical cycle. In the circular economy, all activities derive from and return to renewable sources throughout their entire lifecycle.

Once a material enters the cycle, the main question becomes: How do we eliminate waste?

The biological side is easy to understand, as we’re already familiar with natural restoration processes. As long as we do not take too much at any one time, or pollute natural resources beyond their ability to recover, any natural resources humans use can be fed back into the system in order to regenerate nature’s own stock. If you compost food or yard waste at home, you’ve already seen this process in action.

On the technical side, users and manufacturers share responsibility for eliminating waste.

The first level tasks users with sharing resources. In practice, that looks like Zipcar, public transportation, borrowing tools from a neighbor rather than buying, or checking out books and other resources from your local library.

The second level involves both users and manufacturers in maintaining or prolonging use. Manufacturers are tasked with developing durable, affordable, easy-to-repair products, and users are tasked with taking the trouble to repair those products when they break rather than just throwing them out. Even now, many municipalities offer free hands-on repair clinics, where people can bring in broken items and learn from experts how to fix them, with the necessary tools provided.

On the third level, reusing and redistributing can happen in a one-to-one user way, for instance, via Buy Nothing groups and neighborhood-based “curb-cycling,” or at a larger scale via thrifting and second-hand shops or even at the level of the original manufacturer taking used products back and reselling them. If you’ve ever bought a used car, you’ve participated in this process.

The fourth and fifth levels depend on manufacturers to refurbish products, break them down into their component parts for use in remanufacturing, or recycle base materials into something new.

In all cases, the goal is to minimize anything that drops entirely out of the system, e.g., “systematic leakage and negative externalities,” and to learn to live with less.

Questions for associations:

  • What resources might your association be able to share with another organization? Office space or equipment? Exhibiting materials?
  • If you sell or give away any physical objects, can you ensure that they’re durable and well-made, able to be used, repaired, and re-used over the long term?
  • Can you make it a policy to select vendors for durable goods your association purchases that have processes for refurbishing, remanufacturing, or recycling those goods when they’re at the end of their useful lifespans?

(excerpted from ​The Time Is Now: Association Resilience and Adaptation and the Anthropocene Climate Disruption​ – full text freely available at https://bit.ly/3qK5EfZ​)

Association Climate Action Coalition Launches Resource Library

Association Climate Action Coalition resource library

The Association Climate Action Coalition, a Community of Practice of experienced association consultants, executives, and advisors who have convened to address one of the most pressing issues of our time, has just launched our new Resource Library.

The library offers podcasts, webinars, white papers, articles, tools, news, and other resources related to the Anthropocene climate disruption; the ways it will affect associations’ internal operations, member-facing programs, products, and services, and the professions and industries associations serve; and what associations can do to develop resilience and prepare to adapt to the challenges we currently are facing and will face in the future.

Main categories include:

  • Adaptation: Resources for changing how we work, associate, and live
  • Association Climate Good Practices: Share your own or other good practices you find
  • Climate News: Latest information on what’s happening with our changing climate
  • Conversations: Webinars, podcasts, and interviews on associations and climate change
  • Data & Statistics: The science of the climate crisis
  • Government & NGO: Laws, regulations, and official acts
  • Opinions: What do you think?
  • Tools: Resources to help you calculate and reduce your carbon footprint

The information is organized around our three guiding principles of knowledge, culture change, and action.

Join us on the AC3 Breezio site (you will have to create a user account, but it’s free thanks to the generosity of the Breezio team) to learn more and share what your association is doing to respond to this “wicked problem.”

 

Big Footprints: How Associations Are Becoming More Sustainable

Engaging in the Next podcast logo

In the latest episode of the “Engaging in the Next” podcast, I had the opportunity to chat with Colby Horton and Frank Humada about why it’s crucial for associations to take action on climate change and sustainability.

Our conversation addressed  the importance of measuring and actively reducing carbon footprints, urging associations to move beyond relying on carbon offsets. We discussed examples of innovative practices within the association space and encouraged organizations to set small, attainable goals while leveraging their collective power to advocate for impactful environmental policy changes.

(We also got into being a foodie, heated sports rivalries – GO BIRDS! – and jazz.)

Check it out at:

The whitepaper we discussed is freely available at https://associationclimateactioncoalition.com/.

Also, the Association Climate Action Coalition has a free online community (thanks to the generous support of the team at Breezio) where association execs can gather to share resources and good practices, ask questions, and get advice for developing resilience and learning how to adapt to climate change at https://ac3.breezio.com/.

Associations, Apprenticeships, and the “Toolbelt Generation”

leather tool belt with hammer, blue plier handles, adjustable wrench

Recently, I’ve noticed renewed attention to the role of non-collegiate post-secondary training in helping people find lucrative, productive, fulfilling work.

  • The Washington Post has reported on the need for “millions” of apprentices in careers that don’t require four-year degrees and has called for the federal government to take action, which is a very good idea and which would have significant returns on a modest investment.
  • NPR has reported on a trend in GenZ choosing trade schools over college, “skilled trades make a comeback,” and identified them as the “Toolbelt Generation.”
  • As his first executive order after taking office, Pennsylvania Governor Josh Shapiro eliminated the unnecessary four-year degree requirement for 92% of state jobs in the commonwealth.

Alternative training and career paths are, after several decades of an almost exclusive focus on sending young people to four-year college, having a renaissance.

You know who else has a major role to play in alternative career paths and credentialing?

Associations!

In 2016, Shelly Alcorn and I released a whitepaper, The Association Role in the New Education Paradigm, that predicted this trend, identifying a significant and growing gap between education and employment driven by several factors:

  • Massive disruption in higher education
  • Ballooning student loan debt (at the time, Americans held over $1.23 trillion dollars in student debt – it’s now up to $1.75 trillion)
  • Decreasing public funding for education, at both the K-12 and post-secondary levels
  • Significant disagreement about what a college education is supposed to accomplish, the value of a four-year degree, and whether or not college is properly preparing young people for the workforce

At the time,  one-third of employers reported struggling to find qualified workers. That situation has also gotten worse in the interim, with 75% of organizations world-wide now reporting that they’re struggling to find skilled workers.

Shelly and I believe that associations enjoy major advantages that make us uniquely suited to addressing these challenges:

  • Direct connection to and relationship with employers in our relative sectors
  • Experience with certification and credentialing, supplements or even alternatives to four-year degrees that are gaining popularity and respect
  • Speed and flexibility, at least in comparison to hidebound higher education
  • “Halo” effect of our nonprofit status in the marketplace versus the many shady for-profit providers
  • Experience with non-traditional students and educational settings

Want to learn more about how your association can help solve this critical societal problem while also earning non-dues revenue, doing well while doing good? Download your free copy at https://bit.ly/29CIquL.

Photo by jesse orrico on Unsplash

Associations, Chapters, and Climate Change

people in winter attire walking at a climate protest, one carrying a sign that reads "Eco Not Ego" written on a yellow banner with the image of a globe behind it

My co-author Shelly Cumbie Alcorn and I recently had the opportunity to sit down with Mariner Management’s Peggy Hoffman to discuss The Time Is Now: Association Resilience and Adaptation and the Anthropocene Climate Disruption, our new whitepaper on associations and the climate crisis.

The focus of our conversation was on the critical role we believe components play in helping associations develop resilience and prepare to adapt to the intensifying changes that are happening in our world that are affecting EVERY association and EVERY profession or industry associations serve.

Recognize that local is key: Localization is critical to both resilience (the ability to bounce back after a crisis) and adaptation (the ability to change the ways we live, work, and play). And for associations, strong chapters – the locus of localization – are essential when facing the impacts of climate change.

Read the article here.

Download the FULL conversation here.

Photo by Mika Baumeister on Unsplash

 

Don’t Stop Thinkin’ About Tomorrow

hand holding a crystal ball up to a sunrise, showing a reverse image within

Fourteen years ago, I had the opportunity to attend a futurist session held in honor of the 50th anniversary of the CAE program.

After a dense presentation by facilitator Marsha Rhea, we broke into 10-year, 30-year, and 50-year discussion groups. I found myself in the 30-year group (2040) and discovered that my fellow discussants could not seem to wrap their minds around things like sea level rise and the encroaching crisis in fresh, potable water. In other words, climate change.

At the time, I was thinking a lot about generations, and posed, as a final thought:

We will need someone to lead us, and nonprofit organizations could fill that leadership vacuum.  Assuming we survive the larger global forces at work.

I still believe that associations have significant role to play in addressing climate change, as evidenced by my latest collaborative whitepaper The Time Is Now: Association Adaptation and Resilience and the Anthropocene Climate Disruption.

We *could* have led on this 14 years ago. We *must* start leading on this now, today. There are SO many ways associations can play a significant role in addressing climate change:

  • On operations of our organizations as businesses: making choices about office space, commuting, work from home, LEED certification (not just of new builds, but also retrofits), and investment of reserves that reduce or eliminate carbon emissions.
  • On our member-facing work: reducing the carbon footprint of our in-person gatherings, building resilience through greater localization (aka, build up your components, whether those be formal or informal groups), and communicating information about the effects of the climate crisis appropriately with members and other audiences.
  • On our outward-focused work: making different  lobbying choices and leading on concepts like thinking vertically and the circular economy for the professions and industries we serve.

If this all sounds like a good idea to you – and I hope it does – come join us at the Association Climate Action Coalition and our free Community of Practice around climate education and solutions (thanks, Breezio!).

Photo by Drew Beamer on Unsplash

Associations and Climate Change: The Podcast

Many of the options for responding to climate change we’re offered are at the super-macro (UN COP meetings) or super-micro (get an electric car!) levels.

What about all the stuff in the middle? You know, like ASSOCIATIONS?

Shelly Alcorn and I recently had the opportunity to join Cecilia Sepp for the Radio Free 501c podcast to discuss our new whitepaper, The Time Is Now: Association Resilience and Adaptation and the Anthropocene Climate Disruption.

The conversation focused on associations’ role as vehicles for social change, the business imperative to act, and specific steps we can take within our sphere of influence to address this global “wicked problem.”

Are you interested in partnering with your fellow association executives to share good practices and take on projects related to how you can address climate change in your internal operations, member-facing work, and/or as a leader and representative of the profession or industry you serve?

  1. Download the whitepaper.
  2. While you’re there, take our three-question pulse-check survey.
  3. Also while you’re there, share your contact information so we can keep you in the loop about next steps (it’s entirely voluntary).

 

 

Associations Creating Community to Address Climate Change

Shelly Alcorn and I recently sat down (virtually) to talk with Whiteford, Taylor & Preston’s Jefferson Glassie about The Time Is Now: Association Resilience and Adaptation and the Anthropocene Climate Disruption, our recently-released whitepaper that lays out the case that associations both can and should take the lead on addressing climate change for our own industry, for our members, and for the professions and industries our associations exist to serve, not only for moral reasons but as a critical business imperative.

The whitepaper details the scope and extent of the impact of climate disruption on associations large and small and emphasizes the wide range of options available to associations to support their respective and concentric communities.

Shelly and I are working on creating an association community of practice to assist in these efforts. We believe that providing a space for association executives to share their insights into conduct, actions, and practices they are undertaking is critical to our success as a community in addressing this “wicked problem.” If you’d like more information, please visit https://associationclimateactioncoalition.com/ and give us your name and email address (scroll to the bottom for the comment form).

As Jefferson pointed out in the podcast, this discussion relates to perhaps the most important community to which we all belong, the human community, and illustrates how we must take concerted action to protect our human and non-human relations.