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Food for Thought
Why oh why do we always (over) focus on: “What are the risks of engaging in social media?” [EEEKK!!!!] Why aren’t we asking: “What are the risks of staying on the sidelines?”
Read More →Generations, Leadership and Change
A number of things, including this post on leadership mindsets by Jamie Notter, have gotten me thinking about the major forces that I think are currently shaping the association community. “The economy” and “health care…
Read More →More on Social Media as Religion
I’ve been continuing to think about this topic, and I’ve realized there’s at least one more parallel to make: The converted – aka us (I’m including you because you’re reading this blog) – spend too…
Read More →Ada Lovelace Day: The TR35
If you hang around this blog for a little while, you’ll soon discover my geek crush on Technology Review, a fantastic publication that comes out of MIT six times a year. It covers all aspects…
Read More →Social Media as Religion
One of the most fun parts of Untech10 was the end of the day tweetaway session. Everyone was asked to capture their top takeaway from the day in 140 characters or less. Mine was: “socmed…
Read More →SEO for Not Much Dough
In the fall of 2007, I had the opportunity to talk to Layla Masri, president of Bean Creative, about search engine optimization (SEO). Search Engine Optimization (SEO) is a complex discipline. Entire companies specialize in…
Read More →Riddle me this, Batman
The reason companies have historically been willing to pay big bucks for print ads is that the publishers can provide demographic and circulation data: i.e., we have 20,000 subscribers. 27% of them have completed college….
Read More →On the Importance of Unplugging
Or, as Phil Baumann would call it, “defraging,” and thanks to @EdBennett for the link. It seems like I end up musing on this topic at least once a year. This go round was motivated…
Read More →Twitter Story: Fundraising
I have to admit, I don’t have a story to relate about using Twitter for fundraising. And in fact, the whole issue of social media and fundraising is a bit problematic, to say the least….
Read More →Twitter Story: Marketing
I’m back from my blogcation, and continuing my Twitter tales. This one focuses on using Twitter for marketing. Three exemplars of what can be done with Twitter to market your organization are: Dell Zappos California…
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