Blog
Clarity Is the Key
Thinking about putting together a marketing campaign? Not sure where to start? You have a lot of options: the 4 P’s, the 4 C’s, market analysis, competitive landscape analysis, pricing strategies, making a list of…
Read More →What Do You REALLY Want to Know?
Data, data everywhere – but what does it MEAN? We can measure a lot of stuff – opens and clicks and visits and time on page and community engagement scores and number of members and…
Read More →Who Are Your Allies?
Associations, particularly small associations, tend to suffer from a lack of resources, aka “that’s a great idea, but we don’t have any money for it.” Which can have a seriously negative consequences on impact and…
Read More →Looking into My Crystal Ball
I’ll be speaking for DMAW’s Bridge Conference in August. Leading up to the event, they’ll be devoting a feature in their July issue of AdVents to“Fall 2012 Predictions from the Experts To Jump Start Your…
Read More →The Eternal Butts in Seats Debate
What do you notice – and reward – in your staff? Time at desk? Effort? Results? As you’ll soon discover, I’m pretty clearly in one camp. Some places focus on hours. Were you there at…
Read More →You Say You Want a Revolution
There’s a bit of a fracas currently occurring around the selection of James Carville and Karl Rove as opening keynoters for the 2012 ASAE Annual Meeting. To me, it raises a much larger question: how…
Read More →Super Swap Recap
About two weeks ago, ASAE-GW held the latest Super Swap. This one had a slightly different format: in the morning, we had three short presentations, each of which included some structured activity/discussion time, followed by…
Read More →Examining One’s Habits
Although I celebrate Mardi Gras every year with gusto, I’ve never taken the next step: making a Lenten resolution. No doubt, the fact that I’m not Catholic has something to do with that. But I…
Read More →Who Cares?
The Google+ “+1” button. The Facebook “like” button. “Tweet this.” These are all increasingly common forms of automated sharing. The problem, of course, is that attention STILL doesn’t scale, and, as pointed out in a…
Read More →What Do You Mean You Don’t Want Me?
Last week, the ASAE annual meeting proposal notices came out. Some of us got in, some of us didn’t, and some got a little of both. Now there are half joking – but that also…
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