Blog
Membership Marketing on a Shoestring
I’m presenting on the topic above at the Events By Design Small Staff Association workshop today, and while it’s too late to join us, I thought I could share my best membership marketing tips for…
Read More →It’s Not About the Notices
Membership retention isn’t about renewal invoices: how many you send, when, in what format. Or at least, it isn’t ONLY about the invoices. When someone decides to join your association, she’s responding to a promise…
Read More →Down with Budgets!
And I’m not the only one who thinks so. Example one: a recent discussion on the ASAE Collaborate executive list about trying to balance the annual budget cycle with making room from innovation. Example two:…
Read More →Unsuck Your Meetings
WAY back on Tuesday, August 1, the weekly #assnchat topic was productivity and time management, a personal favorite. I didn’t exactly do a rigorously scientific poll, but the #1 answer to “biggest productivity killer” was:…
Read More →A World Without Boards
A million years ago back in Dallas (actual time: just over a month), Jeff De Cagna, in his unsession on Associations Unorthodox, has asked us to think about radical questions to ask. Now I love…
Read More →Welcoming a New Chief Executive
If you’ve been paying attention to CEO Update, you’ve probably noticed that announcements of CEO retirements are increasing and, as a result, the listings of CEO openings are picking up. That means a lot of…
Read More →The Power of the Beta
One of the reasons we in the association world can be afraid to try new things is that we worry that if it’s not perfect, the members will freak out. And for some of your…
Read More →Is Membership Really Dying?
Or is it just changing? Why do we assume that all our members want and need to have the exact same relationship with us? We understand this concept in our personal lives. We have different…
Read More →Tweeting Your Notes
I’m moderately active on Twitter…other than around conferences, when I am a profligate tweeter. What’s that all about? I use Twitter to take my conference notes. Colleagues have, in the past, asked me to explain…
Read More →Your Association’s Chanel Suit
Chanel suits are fashion iconography. A Chanel suit is the prototypical dream clothing acquisition: stylish, simple, elegant, and timeless. Assuming you can afford one, it will form the foundation of your entire wardrobe. It’s a…
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