From the new Spark whitepaper, Getting to the “Good Stuff”: Evidence-Based Decision Making for Associations, written with Peter Houstle:
Ultimately, Big Data supports innovation and allows us to do predictive marketing.
Why is that? With Big Data:
- More data is easily available to relevant stakeholders
- Accurate data helps you experiment in an organized way
- Detailed data allows you to segment and target offers appropriately
- Continuous data about the performance of your existing offerings provides insight so you can create new and better offerings
Want more? Download your free copy at http://bit.ly/1jwXcDX.