Are you ready to use lean startup methodology to create new value for your members and other audiences, but find yourself stuck?
Maybe it’s your culture.
On Wednesday, July 16, Jamie Notter, Chrissy Bagby, Tiffany Dyar, and I presented a webinar for UST Education: Lean at 10: Lessons Learned.
Jamie and I kicked things off by briefly touching on:
- What is innovation?
- What is design thinking?
- What is lean startup?
- What is culture?
Then we moved into the meat of the conversation, discussing how the American Association of Veterinary State Boards and the National Registry of Emergency Medical Technicians have used lean startup methodology to create new value for their audiences while also managing the cultural challenges that accompany any big change.
We addressed questions like:
- What are the challenges associations face in developing their ideas?
- How can lean startup methodology help?
- How do you effectively harness your team’s creativity and resourcefulness to ensure that you’re delivering a solution your audiences will need, use, and pay for?
- What is the role of organizational culture in working in new ways to gain new insights?
- What tools exist to help association execs guide their teams through the culture change they’ll need to embrace to be effective?
Did you miss it? You can view the free recording at the UST Education website.