What IS Content Curation?

Associations use the term “content curation” frequently, but to quote the great Inigo Montoya: “You keep using that word. I do not think it means what you think it means.”

Many times, when we’re using the term “content curation,” what we actually mean is “aggregation.” That is, pulling together a list of related links.

That is helpful for your members, in that you’ve at least reduced the number of pieces of information they should be paying attention to. But it’s shallow, and you can do so much more to help them.

When Hilary Marsh and I talk about “content curation” in our new whitepaper, Cut Through the Clutter: Content Curation, Associations’ Secret Weapon Against Information Overload, what we’re referring to is something more akin to what museum curators do, a process called distillation, in which the curator selects from the available items, brings those items together, puts them in context, and provides the perspective that helps the people viewing those items to find meaning and make sense of the topic by telling a coherent story.

Museums curate artifacts. Associations curate information.

You can help your members achieve their most important goals and solve their most pressing problems by curating information effectively.

To find out more about how you do that, download the full whitepaper at https://bit.ly/34P5THr, no divulging of information about yourself required.