Debra Lally, CAE
Executive Director / CEO
AACE International

We’re seeing some awesome results as of the end of 2022: our retention rate is at an all time high, and membership growth is up 5% over last year and double digits over the past three years. A big THANK YOU for your guidance. We really wouldn’t be here without your help along the way.

John Muehlbauer
IHG Owners Association

I really appreciate the support you have provided to IHGOA over the years. Your landscape report was spot on and very insightful. I appreciate your efforts pulling it together!

Kevin Whorton
Whorton Marketing & Research

I’ve known Elizabeth Engel for 20-25 years now. She gets good results, cuts through the BS, and balances short-term activities with longer-term strategy so you can do better working within your current constraints but can chip away at the bigger obstacles that associations often have to achieve much greater growth.

Emma Crutchfield
Accounts Manager, Membership & Sales
American Speech-Language Hearing Association

Thank you for a wonderful presentation on membership development this week at ASAE!  Your presentation was incredibly informative and eye-opening, especially for a professional relatively fresh on the association scene like myself.

You did a great job connecting us learners to the content.  I truly appreciated how well you were able to integrate your experiences into the course and provide guidance.  It was wonderful that you truly supported an open forum environment where we were able to learn from each other as well as your incredible repertoire of past experiences in developing association membership bases and plans.

Membership is an ever-changing environment, and it was comforting to hear from you that there are productive ways to “go with the flow” by keeping your strategic goals and mission in mind.

Michele F. Liston, CMP
Deputy Executive Director

Spark helped NICSA redesign our membership dues structure to a simpler, more logical format that has made it significantly easier for firms to determine where they fit on the membership spectrum.  Elizabeth Engel modeled several potential options for us – using real dollars – and helped us pick the best new structure for us to not only be financially secure moving forward, but also to grow membership revenues overall.  Since implementing this new structure, renewals are up and benefits package sales are going through the roof. We couldn’t be happier with the work of Spark Consulting – the results are speaking for themselves!