Preview: The No BS Guide to Digital Transformation

Quote from podcast

I’m so excited to announce that the next Spark collaborative whitepaper will be dropping ONE week from today.

In it, Maddie Grant (Digital Strategist, PROPEL) and I discuss digital transformation for associations, seeking to address what makes the process of digital transformation different for associations. Spoiler alert: it’s culture.

I recently sat down (virtually) with Carol Hamilton of Grace Social Sector Consulting to talk about our findings for her Mission Impact podcast. Some of the topics we touched on in our wide-ranging conversation include:

  • The significance of digital transformation for nonprofit organizations
  • What’s different about digital transformation for associations
  • Avoiding shiny object syndrome in your tech related projects

Check out the full recording here, or on your favorite podcast app.

Rethinking What It Means to Be a Member


A few months ago, I had a chance to sit down (virtually) with Beth Brodovsky and talk about what’s changing in membership relationships. The podcast is out! Some of the key points include:

  • Not all members are created equal, and because of that, your limited resources should not necessarily be evenly distributed among them.
  • You need to start paying attention to your data and segmentation ASAP.
  • If you’re tracking what the association values and not what your audiences value, your data is likely to return false positives in looking for triggers for behavior.
  • Associations are “elective community,” not just a series of transactions. (which is a point Mark Golden has also made)

It’s a pretty interesting conversation, if I do say so myself, so if you’ve got 45 minutes – or will have on your commute home tonight – you may want to take a listen.

(You can also subscribe to Beth’s podcast series, Driving Participation, to hear more good conversations like this.)