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Ada Lovelace Day: The TR35
If you hang around this blog for a little while, you’ll soon discover my geek crush on Technology Review, a fantastic publication that comes out of MIT six times a year. It covers all aspects…
Read More →Social Media as Religion
One of the most fun parts of Untech10 was the end of the day tweetaway session. Everyone was asked to capture their top takeaway from the day in 140 characters or less. Mine was: “socmed…
Read More →SEO for Not Much Dough
In the fall of 2007, I had the opportunity to talk to Layla Masri, president of Bean Creative, about search engine optimization (SEO). Search Engine Optimization (SEO) is a complex discipline. Entire companies specialize in…
Read More →Riddle me this, Batman
The reason companies have historically been willing to pay big bucks for print ads is that the publishers can provide demographic and circulation data: i.e., we have 20,000 subscribers. 27% of them have completed college….
Read More →On the Importance of Unplugging
Or, as Phil Baumann would call it, “defraging,” and thanks to @EdBennett for the link. It seems like I end up musing on this topic at least once a year. This go round was motivated…
Read More →Twitter Story: Fundraising
I have to admit, I don’t have a story to relate about using Twitter for fundraising. And in fact, the whole issue of social media and fundraising is a bit problematic, to say the least….
Read More →Twitter Story: Marketing
I’m back from my blogcation, and continuing my Twitter tales. This one focuses on using Twitter for marketing. Three exemplars of what can be done with Twitter to market your organization are: Dell Zappos California…
Read More →Twitter Story: Broadcast
Although social media can facilitate conversations and relationships, it can also be used pretty effectively as a broadcast mechanism, Twitter included. One of the truisms of association management is that our members don’t pay attention,…
Read More →Twitter Story: Member Engagement
We all know that the Holy Grail of Associations is member engagement. Engaged members care, participate, evangelize, volunteer, and, most importantly, renew. There are LOTS of ways you can engage your members, and you should…
Read More →Twitter Story: Chat
Is your association using chat at all to reach out to members? NACHRI used chat, as embedded in Adobe Connect, rather successfully this past summer to host a discussion with a panel of experts on…
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