I recently joined Higher Logic’s Member Engagement Show podcast, hosted by Kelly Whelan, to discuss how associations can use AI, in a bounded and intentional way, to move from offering a maze of resources to creating a more useful and responsive member and staff experience.
Kelly and I covered a range of topics, including:
- Three core problems associations deal with when it comes to serving members.
- Value propositions, and how they differ for members and prospects.
- The importance of making association information easy to find, particularly now that we’re competing with ChatGPT & Google AI Overviews.
- How to use data to make evidence-based decisions.
- How AI can help both your members and your staff more easily navigate your “content sprawl” and get answers to their questions.
- Adding business intelligence into AI systems.
- Why someone should come to the association for answers and not public AI tools.
- Relatedly, how to keep your members coming to you for answers.
- Properly training your AI agent.
- Key questions to ask yourself as you start to think through how your association could effectively and safely use AI to improve the member and staff experience.