- Not all members are created equal, and because of that, your limited resources should not necessarily be evenly distributed among them.
- You need to start paying attention to your data and segmentation ASAP.
- If you’re tracking what the association values and not what your audiences value, your data is likely to return false positives in looking for triggers for behavior.
- Associations are “elective community,” not just a series of transactions. (which is a point Mark Golden has also made)
It’s a pretty interesting conversation, if I do say so myself, so if you’ve got 45 minutes – or will have on your commute home tonight – you may want to take a listen.
(You can also subscribe to Beth’s podcast series, Driving Participation, to hear more good conversations like this.)