Come Chat about Member Engagement

Are associations taking a backwards approach to member engagement?

Associations have always been “about” engagement of course, and in the past several years, we’ve had a renewed focus on engaging our audiences. The thing is, most of us aren’t really doing it well. Could that be because we’ve been thinking about engagement all wrong, focusing on what we want members to do and how we define value?

Join Anna Caraveli (The Demand Networks) and me Tuesday, July 14 at 2 pm on Twitter for the weekly #assnchat tweet chat. We’ll be guest moderating, discussing the outside-in perspective on member engagement we advocate in our new whitepaper, Leading Engagement from the Outside-In: Become an Indispensable Partner in Your Members’ Success.

In the whitepaper, Anna and I propose a radical shift in our understanding of engagement, one based on an approach that encourages associations to view the world from our audiences’ perspective, focus on the outcomes they want to achieve, build authentic relationships, and harness the power of collaboration to co-create the value our organizations provide.

To participate, just follow and tweet to the hashtag #assnchat from 2-3 pm EDT on Tuesday, July 14. You might want to download and read the whitepaper in advance, although it is certainly NOT required. But it is free! Get it at